The Indian Premier League raised £5bn. signed five-year television deals of
The Indian Premier League has entered the broadcasting stratosphere with the announcement of new five-year deals for the domestic market, which will bring in over £5bn, or around £14m per match.
With an IPL season spanning 74 games, the new deal makes it the second most lucrative competition in the world on a per-match basis. The NFL continues to dominate that chart, sealing $113bn last year, an 11-year domestic rights agreement involving five television networks and Amazon.
The value of each IPL game has almost doubled under the new arrangement. The contest’s final five-year deal, agreed in 2017, brought in approximately £163.5bn (about £1.74bn at today’s rates), with Disney’s Star Network winning the battle for television and digital coverage. This time Star has paid Rs 235.75 billion and ended up with only television deal.
Amazon’s decision last week not to pursue their interest didn’t have much effect on the price it raised for digital rights, with that auction being held by Viacom18, a joint venture between Paramount and TV18, the media of Indian billionaire Mukesh Ambani. Branch won. Business Empire, for Rs 237.6bn.
A third domestic package offering non-exclusive rights to stream 18 of the competition’s most important matches has yet to be allocated.
Jay Shah of the Board of Control for Cricket in India said, “BCCI will use the revenue from IPL to start our domestic cricket infrastructure from the ground up, boost infrastructure and scale up facilities across India.” “Now is the time for our state associations and IPL franchises to work closely with IPL to enhance the fan experience and ensure that our biggest stakeholders – the cricket fans – are well taken care of. “
The international rights allocation is expected on June 21. Interested parties were required to purchase an invitation-to-tender document before 10 May for a non-refundable fee of approximately £2m. Sky, whose three-year exclusive deal to broadcast the contest in the UK and Ireland expired at the end of this year’s contest, is among those to do so.
