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“First in Hong Kong”: Industry Leaders Highlight Unique Attractions at 11 SKIES to Boost Hong Kong’s Post-Pandemic Economy

HONG KONG, May 26, 2022 /PRNewswire/ — As the local COVID-19 fifth wave eases, various industries are actively preparing business plans ahead of reopening Hong Kong’s borders. 11 SKIES, Hong Kong’s largest one-stop destination for retail, dining, entertainment and business, is the city’s most high-profile multi-purpose new landmark in recent years. The three Grade A office towers in the complex, K11 ATELIER 11 SKIES, will open in July. Today in the “How SkyCity Takes Hong Kong to a New Level” forum, nearly 20 leaders from finance, insurance, medical services, tourism and innovation and technology discussed how 11Sky, part of the SkyCity development at Hong Kong International Airport As in, could help Hong Kong recover from the pandemic. In addition, he explored how Hong Kong could take advantage of the Greater Bay Area (GBA)’s vast opportunities in trade and tourism. The event was attended by over 10,000 business personalities in person and online.

Mr. Frank Chan Fan, Secretary of Transport and Housing, said via a video that SkyCity Airport will be a shining star of the island and he looks forward to the opening of the 11 Sky commercial building project in mid-2022.

Mr. Fred Lam, Chief Executive Officer of Airports Authority Hong Kong, said in his keynote address that he expects strong synergies between Asiaworld-Expo, 11Sky and other components of SkyCity.

Mr Adrian Cheng, CEO, New World Development (front row, center) and Mr Fred Lam, CEO, Airport Authority Hong Kong (front row, third right) were featured with the forum’s moderators and speakers.

(PRNewsfoto/New World Development)

Focusing on the themes of professional services, tourism and innovation and technology, the Forum heard from senior industry figures on how SKYCITY and 11 SKIES can strengthen Hong Kong’s dual role as an international financial hub and professional services hub. and can take advantage of it as well. Unique strength to revitalize pandemic-hit industries and improve customer experience with innovative technology. Earlier, a large-scale survey by market research firm NielsenIQ found that more than three quarters of residents in nine mainland cities of the GBA wanted to visit Hong Kong after the reopening of the border, 95% of them also Wanted to visit 11 SKIES. , Boasting many first-time attractions in Hong Kong, 11 Skies is set to be a new landmark in SkyCity and for the city, attracting visitors both locally from the GBA and from the rest of the world.

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Forum Guest of Honour, Mr. Frank Chan Fan, Secretary of Transport and Housing, said via a video, “SkyCity is a flagship project of ‘Airport City’. Together with the Asiaworld-Expo Phase II Development, Leisure and Hong Kong” -The Hong Kong Boundary Crossing Facilities (HKBCF) of the Zhuhai-Macao Bridge catering to the development and new autonomous transportation system on the island, SKYCITY airport will be a shining star of the island. In addition, it will be an important engine of the airport city’s diverse and For a multi-functional development. We look forward to the opening of the 11 SKIES commercial building project in the middle of 2022.”

Airport Authority Fred Lamm: SkyCity “a new, 24×7 holiday destination”

In his keynote address, Mr. Fred Lam, Chief Executive Officer of the Airport Authority Hong Kong, said: “All long-term major development projects at the airport are progressing as planned. The three-runway system, along with other major developments such as SkyCity, Airport Will further enhance the airport’s capacity and functionality with a view to realizing the city vision and transforming the airport into a destination in itself.An integral part of SKYCITY, AsiaWorld-Expo aims to serve as one of Asia’s premier entertainment venues and a platform. aims to develop into a global business to promote our products and services in the Mainland China market. We look forward to strong synergies between Asiaworld-Expo, 11Sky and other components of SkyCity, such as Leisure at Airport City Cove and Hotel development.”

Adrian Cheng: “A Launchpad for Hong Kong’s Economic and Trade Activity with the GBA”

Mr. Adrian Cheng, CEO of New World Development, said in his welcome address: “The 11 SKIES will feature several ‘Hong Kong-first’ attractions, including Skytrack, the world’s longest indoor and outdoor karting track, the first KidZania in Greater China, The first flying theater in Hong Kong and the largest retail, dining and indoor entertainment center in Hong Kong.I believe that 11 Skies will be the first stop for GBA visitors to Hong Kong, serving as a launchpad for Hong Kong’s economic and economic development. Trade activity with GBA. It will also be important for building a new economic driver for Hong Kong. Once the border is reopened, SKYCITY and 11 SKIES promise to be a source of business and prosperity. Of creative new ideas At the same time, visitors to both the GBA and abroad will continue to come to Hong Kong for trade, tourism and consumption. 11 SKIES will be a new force that will propel Hong Kong to recover from the pandemic.”

Several speakers at the Forum pointed out that SkyCity and 11 Skies promise huge business and tourism opportunities. He believed that the project would attract a large number of visitors and accelerate the recovery of local tourism. Also, the clustering of professional services such as cross-border financial management, insurance, medical and wellness services in Grade A office towers of 11 SKIES will boost economic demand and customer traffic. Various speakers also agreed that the use of smart and innovative technology in the operations and services of SKICITY and 11 SKIES will enhance efficiency and customer experience, attracting not only more visitors, but also businesses, especially technology companies and Will also attract start-ups.

Located next to Hong Kong International Airport and the Hong Kong-Zhuhai-Macao Bridge, 11 SKIES has a ‘double port’ edge, serving as a ‘double gateway’ to the world and the GBA. An integral part of SKYCITY investing HKD20 billion, the 11 SKIES have a total area of ​​3.8 million square feet. It combines Grade A office towers, Hong Kong’s largest indoor entertainment center providing world-class immersive experiences, as well as a wide range of retail and dining facilities. With over 800 stores, including over 120 dining concepts, it is set to become the biggest landmark for retail, entertainment and business in Hong Kong, attracting global visitors and companies to establish base. The development will open in phases between 2022 and 2025. Amusement facilities and shopping malls will open in 2023 and 2024 respectively, promising new energy to boost the local economy.

For more information about the Forum, please visit https://gbaforum2022.11-skies.com/.

Addendum: Forum Speakers

first session

Lantau as Super-connector: Launchpad for Professional Services in Guangdong West and GBA

Moderator:

Mr. Nelson Lam, Member of Legislative Council

Speakers (in alphabetical order):

Mr. Algar Fung, Chief Executive Officer of AIA Hong Kong and

Macau
Mr. Leslie Lu, Executive Director and Co-CEO of EC Healthcare
Mrs Maggie Ng, Head of Wealth and Personal Banking, Hong Kong, HSBC
Mr. Tony Cheng, Member of the Zhuhai Committee of the CPPCC and Executive Vice President of the Federation of Hong Kong Zhuhai Community Limited

second session

Rethinking tourism in Hong Kong: 2023 and beyond

Moderator:

Mr. Peri Yiu, Member of Legislative Council

Speakers (in alphabetical order):

Mr. Dan Cheng, Executive Director of the Hong Kong Tourism Board
Mrs. Gianna Hsu, Chair of the Hong Kong Travel Industry Council
Ms. Irene Chan, CEO of Asiaworld-Expo
Mr. Michael Moriarty, Managing Director of Hong Kong Disneyland Resort

third session

Leading Innovation: Towards a Smart Skycity

Moderator:

Dr. Toa Charm, President and Founder, Dr. Charm & Company

Speakers (in alphabetical order):

Mr. Chris Au Young, General Manager, Smart Airport and

Data Analytics of Airport Authority Hong Kong
Mr. Francis Fong, Honorary President of the Hong Kong Information Technology Association
Mr. Paul Sinn, Director, Transformation of Technology and Development of the New World
Ms. Vivian Low, General Manager, Customer Experience

Cathay Pacific’s Design &

About the development of the new world

Established in 1970, New World Development Company Limited (“The Group”, Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. Investing in property and property development in a premium brand with a unique personality defined by The Artisanal Movement, New World Group’s core business areas, and the operation and/or operation of roads, commercial aircraft leasing, construction, insurance, hotels and others Are included. strategic business. Its Greater China operations, particularly in the Greater Bay Area, had a net asset value of approximately HK$639.7 billion as of 31 December 2021. The group’s two listed companies are NWS Holdings Limited (61%) and New World Department Store China Limited. 75%). New World China Land Limited is wholly owned by the group.

about 11 skies

Owned by New World Development Company Limited and operated by K11, 11 SKIES marks a new milestone in Hong Kong’s retail, food and entertainment (RDE) industries, as well as wealth management and wellness services. An integral part of SkyCity, an investment of HKD20 billion, it has over 800 shops, with over 120 dining concepts, the largest indoor entertainment center in Hong Kong for all ages, and three Grade A office towers that are professional in gross floor area. focus on services. of 3.8 million square feet.

Strategically located near Hong Kong International Airport and the Hong Kong-Zhuhai-Macao Bridge, 11 SKIES provides unmatched connectivity to the Greater Bay Area and the rest of the world. This game-changing destination will redefine the traveler and consumer experience, capture cross-border business opportunities, and is set to reshape the retail landscape in Hong Kong. The project is expected to open in phases from 2022 to 2025.

SOURCE NEW WORLD DEVELOPMENT COMPANY LIMITED

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