Bushmills Irish Whiskey and Hit TV Series Peaky Blinders Give Fans a Taste of Prohibition With New Whiskey Collaboration
Just ahead of the June 10 launch of the hit show’s highly-anticipated final season on Netflix in the US, Bushmills Prohibition Recipes will take drinkers back a hundred years at the iconic Garrison Pub run by the Shelby family. The bold and powerful flavor of the limited release is a tribute to Tommy Shelby, the infamous leader of the Peaky Blinders, and his infamous family.
The bottle, a recreation of the vintage Bushmills Irish whiskey bottle, is used as a prop within several Peaky Blinders episodes, featuring design elements such as a visible cork lid and blue-tinted glasses for the 1920s era. As a product of the Shelby Co. Ltd., the label features the family emblem with the 400-year-old distillery, located above a sketch of Tommy Shelby himself. An iconic quote, “Whiskey is good proofing water, it tells you who’s real and who isn’t” adorns the back label and symbolizes the drink’s important role within the show.
“We couldn’t be more thrilled to have entered into such a fitting partnership between our show, Peaky Blinders and Bushmills,” says Carine Mandabach, creator and owner of Peaky Blinders. “We’re delighted that American fans can enjoy the launch of this historic, final season on Netflix with this limited-edition partnership whiskey. In typical Shelby fashion, Tommy’s is making a mark on the whiskey industry!”
Whiskey packs a Shelby-style punch with bold, intense flavors that complement a decadent finish. The Bushmills Prohibition recipe is expertly crafted by revered master distiller, Colm Egan, to reflect age-old distiller practices in high-proof, non-chill filtered and ex-bourbon casks. For added complexity, Egan marinated the stock separately for three, four, and five years before blending them together to obtain a 92-proof expression that was bursting with the flavors of rye bread, orange marmalade, almond, and cinnamon. Aged, long and infused with zesty citrus oils. and Vanilla Bean.
“With this new release, we celebrate the long history of Bushmills and the continued aging of whiskey during Prohibition,” said Master Distiller, Colm Egan. “As the world’s oldest licensed whiskey distillery and one of only a handful of distilleries to survive 13 long years before the day of repeal, this whiskey represents uncompromising quality and tenacity in the face of adversity. — a story shared by both Bushmills and Peaky Blinders.”
“This limited-edition release is a tribute to the shared stories of the Bushmills and the Shelby family, and to an encouraging time in history when Peaky Blinders ruled the streets and Bushmills ruled the bar,” said Ben Samek, President and Chief Operating Officer, Bunij. Said America. “We are thrilled to be working with Bushmills to offer fans this delicious whiskey that will make them feel like a member of the Shelby family.”
Bushmills Prohibition Recipe Irish Whiskey is currently available on the e-retailer site, reserve bar, and at a suggested retail price of $29.99 at wine and spirits retailers nationwide. Peaky Blinders fans and whiskey enthusiasts alike can look forward to a national advertising campaign, co-branded retail suites, impressive campaigns, and garrison-inspired pop-up events. For more information on the Bushmills Prohibition recipe Irish Whiskey, visit bushmills.com/shelby And follow me on Instagram @Bushmillsusa.
About Bushmills® Irish Whiskey
Bushmills® Irish Whiskey is crafted with care and passion at The Old Bushmills Distillery, the world’s oldest licensed whiskey distillery. Bushmills has a heritage of more than 400 years of whiskey making, which has been passed down through the generations. The brand’s award-winning triple distilled single malt whiskeys are renowned for their signature smooth flavor and renowned house style: Bushmills® Original, Bushmills® Red Bush, Bushmills® Black Bush, Bushmills® 10 Year Old Single Malt, Bushmills® 12 Year Old Single Malt, Bushmills® 16 Year Old Single Malt, and Bushmills® 21 Year Old Single Malt. Learn more at www.bushmills.com.
Bushmills® Blended Irish Whiskey. 46% alc./vol. (92 proofs). Trademark owned by “Old Bushmills” Distillery Co., Ltd. ©2022 Proximo, Jersey City, NJ Please drink responsibly.
About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling across multiple platforms in the US and around the world.
A division of Banijay, the world’s largest international content producer and distributor, subsidiaries in the US include Authentic Entertainment, Truly Original, 51 Minds Entertainment, Bunim/Murray Productions, Stephen David Entertainment and Yellow Bird US, its Endemol Shine Latino division. Takes care of everyone. Native Spanish and Portuguese language operations throughout Latin America, including Endemol Shine Brasil, Mexico City-based Endemol Shine Boomdog and Baniz Mexico and US Hispanic.
Endemol Shine North America Behind Hit Series like “Big Brother” (CBS), “MasterChef” (Fox), “MasterChef Junior” (Fox), “The Courtship” (NBC), “Wipeout” (TBS), “Lego” Is. The Masters” (Fox), “Foodtastic” (Disney+), “Married to Real Estate” (HGTV), “The Real Housewives of Atlanta” (Bravo), “The Real Housewives of Potomac” (Bravo), “Below Deck” (Bravo), “Below Deck Mediterranean” (Bravo), “Below Deck Sailing Yachts” (Bravo), “Swamp People” (History), “Keeping Up with the Kardashians” (E!), “The Challenge” ( MTV) and the upcoming launches of “The Surreal Life” (VH1), “The Real Housewives of Dubai” (Bravo) and “Riplayy” (Showtime).
The company also produces Spanish-language hits including “Mira Queen Bella” (Univision), “MasterChef Mexico” (TV Azteca), “Me Cago de Risa” (Televisa), “Nicky Jam: El Ganador” (Netflix), “Nicky Jam: El Ganador” (Netflix), “Mira Quín Bella” (Televisa). Se Renton Cuartos” (Comedy Central Latinoamerica’), “Quien es la Mascara” (Televisa), “Subate a Mi Moto” (Amazon Prime), “LOL: Last One Laughing” (Amazon), “Caztesoros” (TV Azteca) , “Minuto Para Ganar VIP” (Televisa), “Tu Cara Me Suena” (Univision), “La Casa de los Famosos” (Telemundo), “MasterChef Latino” (Estrella), and the upcoming Pentaya Show starring Kate del Castillo,” A beautiful lie.”
About Caryn Mandbach Productions
Caryn Mandabach Productions is an independent television production company that produces and owns the BAFTA-winning drama Peaky Blinders – whose sixth series recently debuted in the UK to huge audiences and critical acclaim and record viewing figures. In addition to the award-winning series, company oversight includes all development and licensing of the Peaky Blinders brand.
The company, along with Steve Knight, recently announced their partnership with Immersive Everywhere at the upcoming launch of “Peaky Blinders: The Rise” – the first immersive theater show inspired by Peaky Blinders, starting June 2022 at Camden Garrison in London. In addition, the studio recently announced a collaboration with Rambert Dance on the first dance show inspired by Peaky Blinders, written by Steve Knight, opening in Birmingham, UK in September 2022.
Founded by Emmy-winning American producer, Carine Mandbach, whose prolific career has included coveted titles such as Roseanne, Third Rock from the Sun, That ’70s Show and Nurse Jackie, the company continues to differentiate itself through ground-breaking development and production. Is. -Breaking, culturally relevant content that is constantly part of pop culture in the vernacular.
Peaky Blinders, Shelby Company Limited and Buy Order of the Shelby Company Limited are registered trademarks of Karin Mandbach Productions. Peaky Blinders ©2013
Find out more on the official Peaky Blinders website: www.peakyblinders.tv
Source Bushmills Irish Whiskey
