AOR Nominees Gertrude for Smoothie King
Smoothie King reviewed a competing agency focused on identifying a partner to lead with bold ideas and fully integrated expertise. Gertrude’s forward thinking coupled with proven expertise in connecting brands to culture and lifestyle has led to GERTRUDE being named as AOR on three other agency finalists.
Wan Kim, CEO of Smoothie King, said, “Gertrude’s ability to lead strategically while finding unique ways to help the brand stand out from its inception through activism won over the Smoothie King management team.” Of.”
“We are very excited to be working with GERTRUDE because of their expertise in developing and shaping purpose-driven brands in the lifestyle space,” said Rebecca Miller, Chief Marketing Officer, Smoothie King.
Founded in 1973 and based in Dallas, TX, Smoothie King is driven by their mission to “inspire people to live a healthy and active lifestyle” and their vision to “become an integral part of every health and fitness journey.” Unknown to many consumers, the original founder of Smoothie King also invented the product named “Smoothie” as well. The brand is currently led by CEO Wan Kim, who bought the company 12 years ago.
Smoothie King has been under a major brand transformation for the past several years to realize its mission, vision and purpose-driven approach with new initiatives like Clean Blends™ – only clean ingredients to its guests without any artificial additives, GMOs focused on giving. Trans-fats, gluten, or non-essential sugars.
GERTRUDE has been tapped to help tell the emerging story of the Smoothie King, with GERTRUDE’s founder and chief creative officer, Otis D. Gibson expressed, “We are proud to be assigned to the front line for Smoothie King, a brand that is a leader in its category, to further expand our reach and lead them to their next chapter in new and dynamic ways. There is an opportunity to help go.”
GERTRUDE’s first work for Smoothie King launched this summer around National Smoothie Day, June 21, 2022, with a “#SmoothieItOver” campaign that encourages Healthy Rewards members to smooth it out with a friend or “former friend.” Eliminates infamous quarrels while inviting to. Soon after, GERTRUDE’s “#OriginalAF#SlimAF” campaign highlights the brand’s famous Angel Food Strawberry-Banana Smoothie with a playful twist—informing guests that they now have Angel Food Original, or brand new, identical The deliciously delicious Angel Food Slim is a no-sugar option.
About Gertrude
GERTRUDE, INC. is a global innovation, brand development, advertising and marketing services consulting company that creates purpose-driven ideas, new products and environments where people discover, rediscover, engage and connect with brand culture. GERTRUDE has worked for AB InBev, Adidas, CAT Footwear, DIAGEO, The Hershey Company, HP, Mars Wrigley, McDonald’s, Microsoft, Near East, Ocean Spray, PepsiCo, Quaker, Red Bull, Rice-A-Ronnie, Singha Beer, has done. Smoothie King, and Virgin. GERTRUDE DIVISIONS WORKS WITH OZ MFG. The company (Design + Digital), Ray (Experiential + Architecture), and Gertrude are headquartered in building the BRNDHAUS PL-ZEN™ (Materials Factory).
www.gertrude.agency
About Smoothie King
Smoothie King Franchise, Inc., the original US smoothie franchise, is a privately held, Dallas-based franchise company with more than 1,300 locations worldwide. Established in 1973, Smoothie King has grown into a lifestyle brand that inspires people to lead a healthy and active lifestyle through nutritious, great tasting smoothies. The franchise earned an overall number 13 on Entrepreneur’s Prestigious Franchise 500 list in 2022 and is ranked as one of the fastest growing franchises. The company also debuted on the “Inc. 5000” list in 2018 and ranked as one of the Franchisee Business Review’s Top Franchisees of 2022.
www.smoothieking.com
Agency Contact:
Otis D. Gibson
Founder, Chief Creative Officer
[email protected]
Source Gertrude Inc.
